With the advent of economic down turn and customers spending decreasing everyday it is essential in business to reinvent your products and services tailored to what the client perceives as a necessity not a luxury.
Offering all levels of budgets an opportunity to purchase your services and creating new ones that save money and time to the customer. In catering, this means offering tiered level of services and with the holidays just around the corner it means offering products that become a time and money saver.
So the questions is "how do I accomplish this and not change my entire company"? Well, here are examples of what we are doing.
Catering Services: Three types of services- Express & Drop-Off, save 15% on set up and delivery. Full Service, from set up and delivery to staffing any event, and receive a discount based on number of guest attending.
Holiday Rush: Offer a product that your competition can't and is unique to your customers, but at a reasonable price and value, and also covers the entire holiday season. We started with Halloween and will be adding International Holiday Menu's in a few weeks offering traditional as well as menu options from around the world.
Gift Cards/Catalogs: For the shopper who wants to have a large variety of choices, at a reasonable price, and the receiver gets to choose what they want, and is also a unique way to give for all occasions.
Other parts of our company (Culinary Classes, In-Home Dining, and Prepared Meals) have seen a dramatic decline in popularity, and this is okay as this will come back later when the economy changes to a more productive state.
As you can see change can help redefine your company goals, create unique opportunities for your customers, expand your brand identity and services, fit any budget or need, and most important, keep you in business during the hard times.
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